Exporting an Animal Identification Solution: Why Each Market Must Be Studied Separately

A system that has been successfully implemented in France cannot necessarily be marketed in exactly the same way everywhere in the world.
Currencies, regulations, RFID technologies, national codes, local practices, and distribution networks differ from one country to another.
Internationally, the ability to adapt therefore becomes a major competitive advantage.

Regulations are not universal

Each jurisdiction may define:
● the species subject to identification;
● the authorized tag formats;
● the information to be included;
● the timeframes for tagging;
● the electronic technology;
● the competent authorities.
The manufacturer and distributor must therefore work together to verify local requirements.

Even RFID programming depends on the region

One particularly important detail concerns the codes used in transponders.
For example, ICAR points out that a manufacturer may not use a country code in an RFID transponder without authorization from that country’s competent official authority.
This perfectly illustrates why an international solution cannot be deployed without an understanding of the local market.

Farming practices also influence the product

Two countries may raise the same species under very different conditions.
The type of buildings, climate, herd management, or handling methods can influence:
● the size of the tag;
● its color;
● its visibility;
● the reading method;
● the mounting hardware.
Feedback from the local distributor is therefore particularly valuable.

Customization allows the product line to be adapted for the market

Requirements may include:
● partner logo;
● local branding;
● language;
● color;
● packaging;
● documentation;
● packaging.
These details contribute to the product’s commercial acceptance in its market.

Why Local Retailers Remain Essential

A local partner has knowledge of:
● users;
● the competition;
● sales channels;
● government authorities;
● industry practices;
● logistical constraints.
This enables the manufacturer to understand what actually works in the field.
This is the underlying principle of the ARDES network, which is structured around local partners on five continents.

An international manufacturer must stay connected

Internationalization does not mean standardizing the entire business relationship.
On the contrary.
The distributor must be able to obtain:
● technical support;
● training;
● documentation;
● customizations;
● sales support;
● post-launch follow-up.

ARDES makes these services available to its network of partners.
ARDES: Made in France, adapted for the global market
ARDES reports that it currently distributes its products in more than 80 countries across five continents.

The company continues to manufacture its products in Saint-Chef while relying on local distributors to tailor its solutions to the needs of each region.

That is precisely the combination we are looking for:
centralized industrial expertise and local business insight.

Are you interested in promoting ARDES solutions in your market?

Introduce your country and your business to the ARDES export team.